Understanding what drives your audience is truly at the core of every engagement effort. Whether you want someone to buy a service, or love their job more, the answer is in knowing what they need, what they expect and what drives their enthusiasm.  It is about finding new and fresh ways to engage with with a customer in a way that respects their "buying" decision while enticing them at deeper emotional  or informed level.   Sometimes it really IS rocket science....So, let's get started!